SEO: Not just the keywords, the context also counts!
Context is King!
More than Keywords
So you've chosen the right keywords and know what people are searching for. But do you know that the search engines are looking for more than simply keywords to determine how relevant you are to that search. Thats why you need more than just the right keywords. You need the right context!
Relevant Link Partners
Similarly, making your website full and rich involves more than simply gathering link partners. Sure, a substantial amount of links can be a good thing. But if those links are not relevant, the search engines wont reward you. Thats right, search engines know how to measure link relevancy. So should you. It's a classic case of quality vs. quantity.
In both cases, it is evident that Context is King! The search engines are looking not only at the keywords, but at the entire content of your site, even the words that form the background of your site. And every single link counts, too; the context of your site needs to correspond to the context of your links.
Every Single Word Counts
It?s all part and parcel of an advanced mathematical process known as Latent Semantic Indexing (LSI) through which the search engines measure relevancy. LSI means that a search engine tries to connect certain terms with concepts when indexing web pages. For example, if you would type the words Philadelphia and Eagles into a search engines, the words would be associated with a football team rather than a city and a type of bird.
LSI is a vital component in Googles AdSense program, revealing just how important context truly is to the search engine giant, Google. "The award-winning and proprietary Google search technologies are the foundation for AdSense. We go beyond simple keyword matching to understand the context and content of web pages." - (Google's AdSense Overview)
If you are taking part in Google's AdSense program, you will find OptiRanker indispensable to your website's success. Not only will you have the words that make the perfect context for your keywords, you'll also get the most money for your click-throughs!
It is imperative that you use OptiRanker when optimizing for Google AdSense so that you get the most out of your site's potential.
Examples of Search Engines that Use Themes:
Altavista recently admitted that it was working from a "theme" algorithm with link popularity weighting.
Inktomi made the switch early last spring to a theme algorithm in support of its intelligent directory system.
Google has been using themes since its first days.
Fast does *not* use a theme engine, but they are rumored to be working on one.
Webcrawler uses the same algorithm as Excite, but it is generating totally unpredictable results. How this engine is generating results is a complete mystery. It has been stuck in the same mode since last fall.
(Source: Brett Tabke - SearchEngineWorld.com)
OptiRanker
More than Keywords
So you've chosen the right keywords and know what people are searching for. But do you know that the search engines are looking for more than simply keywords to determine how relevant you are to that search. Thats why you need more than just the right keywords. You need the right context!
Relevant Link Partners
Similarly, making your website full and rich involves more than simply gathering link partners. Sure, a substantial amount of links can be a good thing. But if those links are not relevant, the search engines wont reward you. Thats right, search engines know how to measure link relevancy. So should you. It's a classic case of quality vs. quantity.
In both cases, it is evident that Context is King! The search engines are looking not only at the keywords, but at the entire content of your site, even the words that form the background of your site. And every single link counts, too; the context of your site needs to correspond to the context of your links.
Every Single Word Counts
It?s all part and parcel of an advanced mathematical process known as Latent Semantic Indexing (LSI) through which the search engines measure relevancy. LSI means that a search engine tries to connect certain terms with concepts when indexing web pages. For example, if you would type the words Philadelphia and Eagles into a search engines, the words would be associated with a football team rather than a city and a type of bird.
LSI is a vital component in Googles AdSense program, revealing just how important context truly is to the search engine giant, Google. "The award-winning and proprietary Google search technologies are the foundation for AdSense. We go beyond simple keyword matching to understand the context and content of web pages." - (Google's AdSense Overview)
If you are taking part in Google's AdSense program, you will find OptiRanker indispensable to your website's success. Not only will you have the words that make the perfect context for your keywords, you'll also get the most money for your click-throughs!
It is imperative that you use OptiRanker when optimizing for Google AdSense so that you get the most out of your site's potential.
Examples of Search Engines that Use Themes:
Altavista recently admitted that it was working from a "theme" algorithm with link popularity weighting.
Inktomi made the switch early last spring to a theme algorithm in support of its intelligent directory system.
Google has been using themes since its first days.
Fast does *not* use a theme engine, but they are rumored to be working on one.
Webcrawler uses the same algorithm as Excite, but it is generating totally unpredictable results. How this engine is generating results is a complete mystery. It has been stuck in the same mode since last fall.
(Source: Brett Tabke - SearchEngineWorld.com)
OptiRanker
posted by Dan at 7.1.06
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